- Edited
Well I think the reason W4 was set up as a separate company was to enable to providing things that Godot, as a non-profit project with an OSS charter, cannot. For example, console support. To release on any of the big 3 you need to sign an NDA prohibiting you from sharing certain platform specifics. Godot can't include console support as part of the core project because the MIT license is incompatible with these NDAs, and it can't use foundation resources to produce code that is not open source. But private companies can sign the NDA, work under it, and share it with anyone else who has signed the same NDA. So far it sounds like this has taken the form of hiring one of these companies to port your game for you, but what I'm really hoping for with W4 is that they'll be able to implement an extension that anyone (under NDA) can license to add console support. This hasn't been announced but the DirectX implementation they've provided already seems like a step in that direction.
Regarding Lone Wolf, Prehensile Tales, and Ramatak, it doesn't seem weird to me that some people who are very involved in game engine development own game development companies. Game dev is kind of their thing. Godot can't sign its own Windows binaries because it's a nonprofit organization, not a licensed Microsoft developer.
I don't see any evidence of hypocrisy or dishonesty. We live in a litigious world and sometimes there are hoops to jump through to keep everything compliant. I was actually really excited when W4 was announced because it seemed like that could finally be the way to (among other things) add proper console support while keeping Godot open source.