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kuligs2 if it's free, makes money, and has access to you, it's spyware. there's no way around it, even in the FOSS world.
regarding people calling the dude(s) crazy for the theory, i'd argue it's crazier to assume a global AR phenomenon like that wouldn't be exploited. 2016 is post AOL/Facebook, the idea was not a new concept. even if it was not, it takes a nihilist with ambitions outside the realm of human understanding to hand you a free mobile game using unprecedented technology and scale, take nothing in return but microtransactions (which cant cover server cost alone), and proceed to reject higher entities with pockets deeper than the blackest ocean.