- Edited
I agree it's a bit of a conspiracy theory right now, but how often have conspiracy theories ended up being proven right a couple of months down the line? A surprising amount, everyone's buzzing about nonsense around Trump right now as per usual to distract from what I feel is the real news story and that's the lawsuit around twitter's fakery.
If twitter loses the court case, it's going to blow them and all the other big tech sites wide open, this will then lead to advertiser lawsuits and further investigations into other companies. While I don't think that all the traffic is fake on steam and other places, I think there is going to be a greater percentage than even paranoid people like me think potentially. I was very surprised for example when there was a fake account wiping happening on twitter that even Taylor Swift's account lost about 10,000 followers, that's more than I was expecting on a fairly innocuous brand name. If this is the case then perhaps it wouldn't even be a stretch to say that music labels were somehow paying for these fake followers to boost themselves onto the trending pages.
Even if the big tech sites aren't all directly involved in bot follower shenanigans and fakery, they certainly don't clamp down on it as they should to make sure their traffic is legitimate.